The War of the Wax Museums

HOLLYWOOD ATTRACTIONS

A heated wax museum war takes shape in Hollywood

 

 

A wax figure of Angelina Jolie, right, at Madame Tussauds is posed next to a photograph of Jolie as she is seen at the Hollywood Wax Museum. The display is part of a marketing effort by Madame Tussauds. (Barbara Davidson, Los Angeles Times / December 16, 2011)

 

 

Madame Tussauds is trying to best its cheaper competitor, the Hollywood Wax Museum, with a new marketing blitz stressing the defects in its rival’s paraffin starlets, singers and comics.

 

By Hugo Martín
Los Angeles Times
December 21, 2011

 

Dissing Angelina Jolie normally isn’t the best way to get ahead in this town.

 

But tough times call for tough tactics in the war of the Hollywood wax museums.

 

Madame Tussauds, which considers itself the ne plus ultra of wax artistry — with the $25 ticket price to match — is trying to best its cheaper competitor, the Hollywood Wax Museum, with a new marketing blitz stressing the defects in its rival’s paraffin starlets, singers and comics.

 

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