Posts Tagged ‘Pathe’

Jeanette Loff, the Hollywood Christmas Parade’s first guest star

Saturday, November 25th, 2017

The Hollywood Christmas Parade, which takes place on Sunday evening in Hollywood, is its 89th year (except for three years during World War II) with Grand Marshall Mehmet C. Oz, M.D. and other celebrities, marching bands and of course, Santa Claus.

The ‘Santa Claus Lane,’ formerly Hollywood Boulevard during the Christmas season of 1928 at Highland Avenue.

The first parade, held on December 5, 1928, was known as “Santa Claus Lane” and featured Santa and Jeanette Loff (a last-minute replacement for Lili Damita), a Hollywood starlet. That evening, crowds thronged Christmas-tree lined Hollywood Boulevard (rechristened Santa Claus Lane) from Vine Street to La Brea Avenue. With Jeanette Loff, Santa Claus drove his reindeer-drawn sleigh east on the brilliantly illuminated course to La Brea, and returned over the same route.

The “parade” continued every evening during the Christmas season with a different prominent film player (Lili Damita showed up the following evening) each night.

Jeanette Loff poses on Santa’s sleigh for the first “Santa Claus Lane” parade in 1928

However, Jeanette Loff, the first starlet of what is known today as the Hollywood Christmas Parade, is probably little known today. At the time of the first Santa Clause Lane, Loff had appeared in twelve films since 1926, working her way up to costarring parts in Hold ‘Em Yale (1928) with Rod La Rocque, Annapolis (1928) with Johnny Mack Brown and Love Over Night (1928), again with La Roque.

Jeanette Loff was born on October 9, 1905 (most records claim 1906), in Orofino, Idaho to Marius and Inga (Loseth) Loff. Studio publicity claimed that her father was a famous Danish violinist, but he was in fact a barber and later a farmer.

Photo from Lewiston High School, Idaho in 1922. Arrow points to Loff.

Attempts by Pathe to make Loff a star.

After living for a time in Wadena, Canada, the Luff’s relocated to Lewiston, Idaho. After her high school graduation, the family moved to Portland, Oregon, where Jeanette enrolled at the Ellison & White Conservatory of Music where she learned to play the pipe-organ. When a local theater needed a pipe-organ player, Jeanette got the position. She worked her way up to playing at bigger and better Portland theaters.

Loff’s nude photograph by Edwin Bower Hesser.

Loff’s discovery in Hollywood is open to several versions. Whatever her introduction to films, in 1926, with her extremely wholesome looks, she earned a bit part in Universal’s The Collegian series followed by another extra part in Young April (1926) a film for Cecil B. DeMille’s company at Pathé, where she was put under contract.

DeMille cast her in two Westerns, followed by leading roles in the two films with Rod La Rocque. Over the next few years, she costarred in several good, but not outstanding films. At some point during her early career, she also posed for nude photographs.

Scene from The King of Jazz (1930).

Shortly after appearing as the first actress to ride in Hollywood’s premier Santa Claus Lane, Loff was brought to Universal to audition for The King of Jazz (1930), a possible million-dollar film they were producing. Executives were doubting their original choice for an important leading female role when producer Paul Bern arranged for her to audition. In the audition, she sang the number, “The Bridal Veil,” in a clear lyric soprano that impressed producers to give her the part.

In 1929, Loff’s parents had divorced, and her mother Inga and two sisters, Myrtle and Irene, moved to Los Angeles (her father, Marius, remained in Oregon until his death). That same year, Jeanette was also divorced from her first husband, traveling jewelry salesman Harry Roseboom whom she had secretly married in 1927. She reportedly had affairs with Gilbert Roland, Paul Bern–who tried unsuccessfully to cast her in a film–and lyricist Walter O’Keefe.

After making three more films over the next year, she grew tired of Hollywood and moved to New York, struggling to find stage roles, appearing only in the short-lived Broadway musical, Free for All, which closed after twelve days.

St. Louis Woman (1934), Jeanette Loff’s failed attempt at comeback.

In 1933, she returned to Hollywood when she heard that Universal was planning to re-release The King of Jazz. Thinking it would revive her career, she accepted the leading role in St. Louis Woman (1934) with Johnny Mack Brown (she also worked with Brown in Annapolis) for a poverty row studio. The film did poorly, but she made two shorts and three more films that same year, none of them money-makers. Her last film was Million Dollar Baby (1934) for Monogram Pictures.

From then on, she retired from films. In 1935, she married liquor salesman, Bertram “Bert” Friedlob. The following year, Friedlob produced Bert Wheeler’s Hollywood Stars in Person revue and included Loff in the cast.

Her marriage to Friedlob was rocky; he was a womanizer who had affairs with Lana Turner and many others.

702 North Crescent Drive, Beverly Hills where Jeanette Loff ingested ammonia. (PLEASE NOTE: This is a private home. DO NOT disturb the residents)

On August 1, 1942, Loff ingested ammonia at her Beverly Hills home at 702 North Crescent Drive; she was treated for mouth and throat burns at Hollywood Presbyterian Hospital where she died three days later. Loff was only 35.

Jeanette Loff’s death certificate (click on image to enlarge)

 

The coroner was unable to determine if her death was accidental or a suicide. Reportedly at the time, she was suffering from a stomach ailment and accidently took the wrong bottle of medication.

However, wouldn’t she have noticed the ammonia smell? In any event, her death certificate called her death a “probable suicide.” Surprising, some in her family maintained that she had been murdered, but never publicly offered proof.

Jeanette Loff’s niche at Forest Lawn’s Great Mausoleum. Her sister Myrtle is interred with her. (Find-a-Grave)

 

Jeanette Loff, the Hollywood Christmas Parade’s first hostess, was cremated and interred at Glendale’s Forest Lawn in the Great Mausoleum (Protection Columbarium).

Bert Friedlob later produced several films including The Star (1952) with Bette Davis and Tyrone Power’s Untamed (1955). Friedlob died in 1956.

 

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The movies arrive

Wednesday, November 2nd, 2011

HOLLYWOOD HISTORY

The Movies get moving

 

 

Early filmmaking in Hollywood (LAPL)

  

By Jim Bishop
1979

 

Hollywood wasn’t always an open air asylum. It was founding in 1887 by retired bluenoses as a prohibition town. No drinks, no excitement.  A horse could not turn a corner at a speed greater than six miles per hour. It was a nice place if you were an orange.

 

Movies were unheard of in Hollywood, even in 1900. The flickering shadows were devised in a place called Fort Lee, N.J. It had forests, rocks, cliffs for cliff-hanging, and the Hudson River.

 

The movie industry had two problems. The weather was unpredictable, and Thomas Edison sued producers who used his invention. A romantic two-reeler could be made in three days for $1,000 if the rain stopped and if the process servers got lost on the Dyckman St. ferry.

 

The Selig Polyscope Co. heard from a director, Francis Boggs, that a tiny town called Hollywood, Calif., had everything. There was perpetual sunshine, palm trees, the Santa Monica Mountains for westerns, a beach for provocative mermaids, and an ocean for sea stories.

 

William Selig, the owner, went to see Edison. They organized the Motion Picture Patent Co. Selig was ready to go west. All he had to move were a couple of hand-cranked cameras, a director, a leading man and a leading lady, and a dozen unemployed actors.

 

 

 

 

In March 1909, Selig arrived in Los Angeles. He didn’t have to bring scenery. It was all in place. His two-reelers created envy in the East. In the autumn, Biograph and D.W. Griffith moved to Los Angeles. By spring, Pathé, Vitagraph, Lubin and Kalem had gone west.

 

Strangely, they not select the small town of Hollywood. The studios were in Glendale, Pasadena, Santa Barbara, San Diego and Santa Monica. It was not until 1911 that David Horsley moved his Nestor Co. west. The prohibition town, Hollywood, had an abandoned saloon at the corner of Sunset Boulevard and Gower Street.

 

The prohibitionists learned too late that, while it was desirable to have no booze, Hollywood also had no water. The little town was forced to incorporate itself with Los Angeles. Local ordinances became invalid.

 

At the same time, the suburban towns yanked the welcome mat from the movie people. William Fox moved to Hollywood. Carl Laemmle bought the Nestor studio. Essanay and Vitagraph made it unanimous.

 

Mack Sennett shot his comedies at the beach or in the middle of the street. His actors pushed their way into public parades and skidded automobiles over dusty roads to create excitement.

 

 

 

 

Millions of people were paying a nickel a head to see these epics. Charlie Chaplin arrived. So did Harold Lloyd. A teen-ager named Mary Pickford was seen in a nightie, yawning and holding an automobile tire with a credo: Time to Retire.

 

The brought her out. And Mabel Normand, Tom Mix and William Farnum could actually ride a horse. So could William S. Hart. Movie plots became longer, more intricate. High-ceilinged studios were built. The prohibitionists left Hollywood in dismay. To them, it became a place of sin.

 

Cecil B. DeMille heard that Griffith had spent $100,000 on The Birth of a Nation, featuring the Gish sisters. He decided to spend more on sophisticated movies like Why Change Your Wife? and Forbidden Fruit.

 

The movie-goers admired certain actors. This led to the star system. In 1909, a star was paid $5 a day. Five years later, Mary Pickford was earning $1,000 a week. An English comic, Charlie Chaplin was paid $150 a week in 1913 by Mack Sennett. Two years later, he was getting $10,000 a week.

 

What had started as nickel theater became a gigantic industry. Some studios built their own theaters across the nation. Movies seduced the emotions of America two hours at a time—laughter and tears.

 

Where there is big money there are fights, consolidations and codes. The independent producer was squeezed out or bought out. Movie magazines, which pretend to purvey the private lives of the stars, flourished.

 

Pretty girls in Iowa and Maine were told “you ought to be in pictures.” They went out west and, with few exceptions, became hash slingers or worse. Hollywood became the magic Mecca of make-believe.

 

It was, in those days, a sparkling city of fame and light. Today (1979) it is smog and freeways, freaks and drugs, cults and sexual religions, front money and mortgages, stupendous hits and duds, economic knifings and gossip columnists, movie agents and press agents.

 

Baby, you’ve come a long, long way.

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Hobart Bosworth remembers early filmmaking

Tuesday, October 25th, 2011

FILM HISTORY

The early days of filmmaking as remembered by Hobart Bosworth

 

  

On October 27, 1911 producer David Horsley came from New York and converted a deserted tavern on the northwest corner of Sunset and Gower into Hollywood’s first movie studio. On Thursday we will celebrate one-hundred years of filmmaking in Hollywood. Films were already being made in Los Angeles in the Edendale section where actor Hobart Bosworth was making films since 1909. The following is taken from a 1936 letter that Bosworth wrote a Los Angeles Times columnist reminiscing about those early days in Los Angeles and Hollywood.

 

“The Fanchon-Royer studio was the original permanent studio established by Francis Boggs, director for the Selig Polyscope Company. The buildings which have just been torn down were built by him from plans approved by Col. Selig. That was the triumph of Bogg’s life, which was ended by a bullet fired by a crazed Japanese gardener when Boggs was on the threshold of great things. Another bullet dangerously wounded Col. Selig.

 

“The Selig Polyscope party, on a location tour from the plant in Chicago, stopped in Los Angeles in May, 1909, and made two pictures, The Heart of a Race Track Tout, mostly at the old Santa Anita track, and Power of the Sultan, in which Stella Adams and I were the leads. The ‘studio’ for these two was a Chinese laundry on Olive near Eighth. Then the Selig part went north as far as the Columbia River, but was driven back by fogs and hired a little wooden hall on Alessandro Avenue (now Glendale Blvd.), built a little stage and, I think, made one picture there. In the meantime, Boggs had written me at Ramona, where I was battling a gangrenous lung. In September 1909, I started playing the Roman in the old Virginius story with a happy ending.

 

“Boggs asked if I would write a plot he could produce, which would enable us to use the same scenery and costumes for another picture. I did it by stealing from The Rape of Lucrece, Cymbeline, Quo Vadis and Arius the Epicurean, setting a fashion for acquiring stories which has been considerably followed ever since. So I wrote and acted my second picture, and wrote, directed and acted my third, Courtship of Miles Standish. I have the records to prove all this.

 

“In November, 1909, a little independent company called Imp started on the other side of the street and a little further down. A year later Mack Sennett occupied that studio. It expanded across the street and had a big growth. But before that, I think in 1910, Jimmie Young Deer began making Westerns for Pathé. He hired a lot nearer us and on the same side of the street which became the Norbig studios. It is there yet, just as it was when I moved to it in 1914 to make the interiors for Jack London snow pictures.

 

Tom Mix, after he became a Fox star, moved a long way farther out on the Glendale road to what was called Mixville. He had his stables there. Curly Eagles ran them. He was a member, with the Stanley boys, Art Accord, Hoot Gibson and Bosco, of a little stranded rodeo troupe. They came to Boggs in 1910 to work in westerns, but began with Mazeppa, in which I was the gent who was bound to the fiery, untamed steed. It was Kathlyn Williams’ first picture.

 

“The next studio was established by Al Christie and Dave Horsley at Sunset and Gower. Vicky Ford with her mother and father were there. It later became Universal. Griffith brought the Biograph to Georgia Street in January 1910 and it rained for a month. He was about to go back when he learned that Vitagraph, Lubin, etc., were starting out here because our pictures had such fine scenery and light. Selig had scored a scoop. Griffith brought Mary Pickford, Jack Bennett, Henry Walthall and a lot more.”

 

—Hobart Bosworth

May 1936

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