AWARDS
These Emmy Awards are not a popularity contest
2008 Emmy scorecard
Click above for a complete list of this year’s honorees from the 60th annual Primetime Emmy Awards
By Scott Collins, Los Angeles Times Staff Writer
September 22, 2008
When the 1960s period piece “Mad Men” won the Emmy for outstanding drama series at Sunday’s 60th annual Emmy Awards, it made history in at least two ways. It became the first basic-cable program to take top series honors. But it also added a more dubious mark: Compared with previous Emmy series winners, “Mad Men” is by far the least-watched, with an average of fewer than 1 million viewers tuning in during its first season last year. That’s a fraction of the audience of even NBC’s ever-ratings-challenged “30 Rock,” which again took the comedy prize this year. (click on ‘Continue Reading’ for more)
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