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Stars Paid to Smoke…

Posted by Allan Ellenberger on Sep 25th, 2008
2008
Sep 25

FILM HISTORY

Hollywood ‘paid fortune to smoke’

 

 

Tobacco firms paid huge amounts for endorsements from the stars of Hollywood’s “Golden Age”.

 

BBC News
September 25, 2008

 

Industry documents released following anti-smoking lawsuits reveal the extent of the relationship between tobacco and movie studios.

 

One firm paid more than $3m in today’s money in one year to stars.

 

Researchers writing in the Tobacco Control journal said “classic” films of the 1930s, 1940s and 1950s still helped promote smoking today.

  

Virtually all of the biggest names of the 1930s, 1940s and 1950s were involved in paid cigarette promotion, according to the University of California at San Francisco researchers.

 

They obtained endorsement contracts signed at the times to help them calculate just how much money was involved.

 

According to the research, stars prepared to endorse tobacco included Clark Gable, Cary Grant, Spencer Tracy, Joan Crawford, John Wayne, Bette Davis and Betty Grable.   (click on ‘Continue Reading’ for more)

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