Historical Marker on the old Broadway Store at Hollywood and Vine

Former Broadway Department Store at Hollywood and Vine. You can see the plaque as the dark square on the corner of the building in the bottom-center of the photo (Photo: Allan R. Ellenberger)

By Allan R. Ellenberger

Hollywood and Vine was marked for posterity on November 24, 1953 with the unveiling of a plaque set in the wall of the Broadway-Hollywood Department Store on the southwest corner of the intersection.

The plaque was unveiled in a noon-time ceremony by John Anson Ford, chairman of the Board of Supervisors in conjunction with Hollywood’s 50th anniversary. It was accepted by Edward W. Carter, president of the Broadway department stores and placed with the cooperation of the Historical Society of Southern California.

Also participating in the dedication ceremony were E. M. Stuart, general manager of the Broadway-Hollywood and president of the Hollywood Chamber of Commerce, and Harlan G. Palmer, publisher of the Hollywood Citizen-News. Music was furnished by the Los Angeles County Band.

Plaque on the corner of Hollywood and Vine (Photo: Allan R. Ellenberger)


Hollywood was given its name by pioneers Mr. and Mrs. Horace H. Wilcox. They subdivided their ranch in 1887 and called two dirt cross-roads Prospect Avenue and Weyse Avenue. Prospect Avenue, the main artery, was renamed Hollywood Boulevard and Weyse Avenue became Vine Street. This was the origin of “Hollywood and Vine.”

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2 Responses to “Historical Marker on the old Broadway Store at Hollywood and Vine”

  1. Terry says:

    I am a tour guide and Hollywood history fan. People ask me why Hollywood and Vine is famous. Yes, the Capitol Records building is there, and the fabulous Pantages Theater. But the real reason it is famous is because people have heard of it. And the reason they have heard of it, is that radio stations used to broadcast from their studios in the area, and they would announce over the air, coming to you from the heart of Hollywood, Hollywood and Vine. Besides radio, and later tv stations, and the landmarks mentioned, the most popular of the 4 Brown Derby restaurants was there, and several swank hotels, restaurants, and fancy shops. Hollywood and Vine was where it was all happening.

  2. George Vreeland Hill says:

    I have seen the marker countless times.
    I always stop to read it.
    I love history, especially, the history of Hollywood.

    George Vreeland Hill

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