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Historical Marker at Hollywood and Vine

Posted by Allan Ellenberger on Jan 20th, 2010
2010
Jan 20

HOLLYWOOD HISTORICAL MARKERS

Broadway Building:

Hollywood and Vine

 

Broadway-store

 Former Broadway Department Store at Hollywood and Vine. You can see the plaque as the dark square on the corner of the building in the bottom-center of the photo (Photo: Allan R. Ellenberger)

 

By Allan R. Ellenberger

 

Hollywood and Vine was marked for posterity on November 24, 1953 with the unveiling of a plaque set in the wall of the Broadway-Hollywood Department Store on the southwest corner of the intersection.

 

The plaque was unveiled in a noon-time ceremony by John Anson Ford, chairman of the Board of Supervisors in conjunction with Hollywood’s 50th anniversary. It was accepted by Edward W. Carter, president of the Broadway department stores and placed with the cooperation of the Historical Society of Southern California.

 

Also participating in the dedication ceremony were E. M. Stuart, general manager of the Broadway-Hollywood and president of the Hollywood Chamber of Commerce, and Harlan G. Palmer, publisher of the Hollywood Citizen-News. Music was furnished by the Los Angeles County Band.

 

 Broadway marker

 Plaque on the corner of Hollywood and Vine (Photo: Allan R. Ellenberger)

 

HOW PLAQUE READS…

 

Hollywood was given its name by pioneers Mr. and Mrs. Horace H. Wilcox. They subdivided their ranch in 1887 and called two dirt cross-roads Prospect Avenue and Weyse Avenue. Prospect Avenue, the main artery, was renamed Hollywood Boulevard and Weyse Avenue became Vine Street. This was the origin of “Hollywood and Vine.”

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